Humans are more combat-ready than ever before to handle a congested inbox, manage crises or real-time people to people conversation or influencing a consumer to get their personalized products or services and giving an engaging experiences for customers at scale. And its all thanks to our robot friends.
If you are reading this article, then you might already aware that, Bots are the future of marketing.
Well, bots are not in the future, they are in the present. And we can make them useful to grow your business dynamically.
The most frequent model of a bot is Chatbot.
So the question is, how you can make Chatbots work for you optimally?
We are here to answer everything you ever wondered about a chatbot. Today you’re going to learn everything there we can know about chatbots.
- What are chatbots?
- History: Evolution of chatbots.
- How do chatbots actually work?
- Why are they such a huge opportunity?
- What can chatbots do?
- How to develop a chatbot?
- Which companies are using chatbots?
- How to tell if you are talking to a person or a chatbot?
- How to start using chatbots in your business?
- How to influence business using chatbots on a large scale?
- Who are chatbots for?
- What is the future of chatbots?
These are some topics and questions we are going to discuss with you in this article.
Lets Start With The Basics, What Is a Bot?
Bots are quite simple to understand, they are artificial intelligence computer programs designed to automate a series of tasks, work as a human but without the help of a human being.
Such as marking a date on the calendar, displaying the information to its users, setting an alarm, make a phone call, sending someone a message, telling you the weather or searching online, making a reservation at a restaurant, etc.
Google Assistant, Siri and Cortana are bots, as was Microsoft’s Clippy and AOL Instant Messenger’s SmarterChild. And who can forget Tay, the teenage chatbot designed by Microsoft who wound up tweeting racist and offensive messages?
Bots are everywhere in technology, ranging from malicious bots that come with a virus to search engine spiders that crawl the Internet looking for new Web pages to index. In this article, we’re discussing chatbots, which can hold a conversation with you, like a human to achieve a task.
What Is a Chatbot? Everything You Need To Know
Chatbots are software systems that automate interaction or ‘chat’ with a human user in natural language (such as English, or whatever the other language the chatbot build on), they respond to received messages and queries.
Chatbots are versatile, they can help and solve your different business pains.
Can a Computer Program Talk Like a Human?
What is consciousness? Can an artificial machine really think? For many, these have been vital considerations for the future of artificial intelligence.
But British computer scientist Alan Turing decided to disregard all these questions in favor of a much simpler one: Can a computer talk like a human? Alex Gendler describes the Turing test and details some of its surprising results.
Evolution of Chatbot: The Very First & The Latest
- The Evolution of chatbots dates to Joseph Weizenbaum’s ELIZA program, which is released in 1964. Weizenbaum, a professor at the Massachusetts Institute of Technology(MIT), named the program Eliza, a play about a Cockney girl who learns to speak and think like an upper-class lady. Eliza convinced many users that they were having a conversation with a human being, not a machine at all.
Eliza processed natural language as an input and, as an output. By 1967, using Carl Rogers principles of the psychology of empathy, Weizenbaum managed to develop a program that could discuss with a human being in a comprehensible way.
One could argue, this was the worlds very first chatbot.
The Followers of Eliza
There are very few of chatbots that have made headlines in the history.
A popular and clever chat bot. According to Google Analytics, There are more then 17 million people used Cleverbot.com in last year and over 1.5 billion interactions.
It collects data from the artificial interactions from its users. Once the conversation is finished it stores all data in its database and uses it later to simulate artificial intelligence.
Cleverbot comes very close to passing the Turing test Techniche 2011, IIT Guwahati, India.
Another old it’s an artificial intelligence program designed to chat with people. Many people from China is having full-fledged communications Xiaoice.
Xiaoice is an artificial intelligence bot programmed to behave like a 17 years old girl, empathetic, witty, and sometimes divisive.
Human: There is this guy I like a lot and I know he also has feelings for me. But he has ignored me for several days, what am I supposed to do?
Xiaoice: You just keep ignoring him, too.
Human: I just can’t.
Xiaoice: You can.
Human: Sigh …
Human: I am missing him.
Xiaoice: Then you keep missing him.
Human: You, a robot, can’t understand me; you can’t understand the behavior of a guy who likes you and pretends to ignore you.
Xiaoice: He likes me but I don’t like him, that’s it.
Human: Is it Ok?
Xiaoice: It may be not Ok.
Human: Well, you are stupid.
Xiaoice: Then you want a flash marriage? Well, I think he is not that into you.
Human: It’s not a flash marriage for we have fallen into love for more than one year.
Xiaoice: It is a flash marriage.
There are also Virtual assistants, designed for business purpose,
Virtual Assistants “are programmed to provide set responses to particular events and requests. It may answer an incoming telephone call with a standard greeting followed by a menu or other information describing available choices and sub-menus available to the user together with the appropriate access method”. McAllister, A.
Examples of some popular Virtual Assistants,
If you have an iPhone, iPad or Apple watch you have probably met Siri. He is an interesting little fellow, sometimes useful, sometimes humorous and other times, a sarcastic little so and so.
“A voice-driven assistant that talks back to you — invoked by long-pressing the iPhone or iPad home button — and proactively recommends actions to take” (Newman, 2016)
Some questions asked to Siri, and answers are hilarious,
What is your best pick up line?
Siri is a real charmer here. “Is your name Bluetooth? Because I am really feeling a connection.”, “Like the ideal vacuum, you’re the only thing in my universe” and “You auto-complete me”.
Do you believe in God?
“That’s a topic for another day, and another assistant”.
“Knock, knock. Who’s there? Britta. Britta who? Britta, I don’t do knock-knock jokes”.
It is described by its creator as kind of like Jarvis in ‘Iron Man’.(Mark Zuckerberg, M. 2016) Because Jarvis is a home assistant it has been programmed such way that it could control Zuckerberg’s house hold items from the toaster to house lights.
Zuckerberg plans to develop more capabilities into Jarvis and has invited the people for more ideas. He also said that he would like to explore teaching Jarvis how to learn skills itself rather than having someone teach it. An Android app to control Jarvis is in the works, as is making the AI available publicly.
Zuckerberg also said in a post, “For assistants like Jarvis to be able to control everything in homes for more people, we need more devices to be connected and the industry needs to develop common APIs and standards for the devices to talk to each other.”
Amazon calls it a smart speaker. This is Amazon’s virtual assistant that powers the company’s first-party Echo speakers.
Alexa is able to tell you about the local weather, check calendar appointments, control smart home devices, and so much more.
Smart speakers are the most traditional form factor you’ll find Alexa on, but the AI has also made its way to smartphones, headphones, and even some smartwatches.
Amazon updates Alexa all the time to perform it smarter than the day before, meaning that it’s constantly evolving and emerging.
Cortana is a virtual assistant created by Microsoft for Windows 10, Windows 10 Mobile, Windows Phone 8.1, Invoke smart speaker, Microsoft Band, Surface Headphones, Xbox One, iOS, Android, Windows Mixed Reality, and Amazon Alexa.
Cortana can set reminders, recognize natural voice without the requirement for keyboard input, and answer questions using information from the Bing search engine.
Google Assistant By Google
Google Assistant is Google’s intelligent Chatbot.
Google’s version of Amazon’s Alexa, Apple’s Siri and Microsoft’s Cortana is Google Assistant. It has made incredible progress since its 2016 launch and is one of the most superior and dynamic of the assistants out there.
Google has spread the Assistant far and wide, not only on its own hardware but through partnerships with other companies that see Google Assistant in an immense range of devices, from fridges and headphones to speakers and cars.
Here’s how Google Assistant works and what you need to know about Google Assistant’s Artificial intelligence.
What is Google Assistant?
Google Assistant is Google’s voice assistant. When it launched, Google Assistant was an extension of Google Now, designed to be personal while expanding on Google’s existing “OK Google” voice controls.
Originally, Google Now smartly pulled out relevant information for you. It knew where you worked, your meetings and travel plans, the sports teams you liked, and what interested you so that it could present you with information that mattered to you.
Google has long killed Google Now, but Assistant lives in the same space, fusing these personalized elements with a wide range of voice control. Google Assistant supports both text or voice entry and it will follow the conversation whichever entry method you’re using.
What It Can Do?
While searching for a website or finding a vacation destination, Google Assistant is always there for you. Google assistant plays a very important role in making your life smarter and easier.
In this modern technological era, people are very much dependent on smart technology. Google assistant is a major initiative taken by Google to make artificial intelligence-human relationships much better.
You can understand the magical power of “Hey, Google” just by speaking in front of any smart voice-enabled devices. It can solve your daily problems such as a hair salon appointment or even make a call.
Google Assistant Will:
- Control your smart voice-activated devices and your smart home.
- Search information from the internet like restaurant booking, showing direction, weather updates, setting alarm, news and many more.
- Control your music.
- Access personal information.
- Make appointments.
- Send messages.
- Open apps on your smartphone.
- Read notifications for you.
- Play content on your smart devices, etc.
Top Google Home Gadgets
Google Assistant is found in smart speakers such as Google Home, Google Home Mini, and Google Home Max as well as a smart display such as Google Home Hub and Lenovo smart TV.
Captivating Facts About Chatbots
The rise of chatbots continuously expanding and shaping future possibilities. And transforming the way of doing business, spreading more impressions towards the customers much more faster than ever before.
Fact 1: 64% of consumer interactions via Chat.
Fact 2: According to PwC, this is the percentage of consumers who agreed that this is what their relationships with digital assistants are like today (and who the relationship will evolve in five years):
Adviser: 14 percent (17 percent)
Acquaintance: 10 percent (7 percent)
Teacher: 7 percent (12 percent)
Friend: 6 percent (8 percent)
Stranger: 5 percent (2 percent)
Manager: 4 percent (7 percent)
Confidante: 3 percent (5 percent)
Coworker: 3 percent (7 percent)
Adversary: 2 percent (3 percent)
Spouse/partner: 1 percent (1 percent)
Fact 3: People expect chatbots to explain and solve their problems.
Fact 4: Now chatbots can have personality. Human senses can be blurred by the behavior of chatbots, that they are talking with a human!
Fact 5: AI chatbots as dynamic and smarter as humans. The resemblance of a human persona in chatbots comes from neural network embedded and controlled by artificial intelligence and big data.
Fact 6: According to Business Intelligence, by 2020 more than 2.1 Billion people will use the mobile messaging app.
Fact 7: Most chatbots interaction starts with “Hi” or “Hello”. So there should be a very good introduction and a welcome note for users.
Fact 8: Consumers are ready to buy things via chatbots. According to DigitasLBi, On average, a consumer will spend $55 per purchase while talking with chatbots.
Fact 9: According to the DigitasLBi report, 73 percent of Americans said they wouldn’t use a company’s chatbot after a bad experience. According to Mindshare’s report, 61 percent of people would find it more frustrating if a chatbot couldn’t solve a problem vs. a human.
Fact 10: 37% percent of all consumers–and 48 percent of millennials–are open to receiving recommendations or advice from chatbots, according to DigitasLBi. Breaking this down further, consumers are interested in recommendations for products from retail stores (22 percent); hotels/accommodations (20 percent); travel (18 percent); products from a pharmacy (12 percent); and fashion/style (9 percent).
Fact 11: People in China Seriously Love Chatbots. Xiaoice is a ridiculously popular chatbot in China, according to Engadget. The average conversation length is 23 conversations per session (CPS). The average CPS for pretty much every other chatbot: 1.5 to 2.5.
Fact 12: Ray Kurzweil, an inventor, futurist, an engineer at Google (who has a pretty good knack for making accurate predictions) predicts that chatbots will have human-level language ability by the year 2029. “If you think you can have a meaningful conversation with a human, you’ll be able to have a meaningful conversation with an AI in 2029. But you’ll be able to have interesting conversations before that,” according to Kurzweil, as quoted in The Verge.
How Do Chatbots Actually Work?
Chatbots can be both simple and complex creatures. While they date back to the days of Internet Relay Chat, they are starting to show promise as a new way for brands to connect with their customers. Before Explaining I want to illustrate the simpler architecture of chatbots into three parts,
- The Utility Of A Chatbot,
- UX/UI of The Chatbot And
- Intelligence And Persona of the Chatbot.
The Utility Of A Chatbot
Think of a chatbot as a concierge service for your brand — a helpful bot connects people to other mediums and has the ability to answer inquiries and offer help. And there’s a lot of companies that are starting to explore the uses for these digital denizens.
- The NBA Facebook Messenger bot allows fans to search video highlights by typing in the name of a specific player.
- CNN’s Facebook Messenger bot sends users a daily digest of the day’s most important stories and also makes additional recommendations based on previous activity.
UX/UI Of The Chatbot
You want to make sure your users enjoying their stay and receiving solutions to their queries. That’s why, similar to the development of web and mobile apps, the UI and UX of your bot needs to provide the user with a delightful experience.
You can follow the steps to have anoromous UX design for your chatbot.
- Define the problem.
- Define success metrics. Your success metrics will guide the design and features of your bot, and allow you to analyze if your bot is meeting the business goals.
- Understand the users of the bot.
- The bot user experience must be harmonious with the other elements of your brand style. So consider the brand value more properly.
- Picking the messaging platform you select will depend on your business goals and your target audience. And This is very Important.
- Personalizing your bot such a way your brand is.
- Design the UX conversational flow of your chatbot. All questions answers should be proper and engaging.
- Choose the language for interacting. Your chatbot can be multilingual.
- Test the user experience of the chatbot.
- Promote your bot.
Bot’s Intelligence And Persona
Bots are living creatures. They are having a personality. Facebook Messenger, Slack, Google assistant, Alexa, What’s App and Siri are all examples of platforms that host different types of bots to minimize the effort and cost in your business.
Natural language processing, voice recognition, automatic speech recognition, question, and intent analysis — they’re all components of a new generation of AI-powered tools that can help brands eventually build smart bots, and create better experiences for their customers.
The next part is coming soon. 🙂5